Friday, May 24, 2024

Denice Sy-Munez of Ever Bilena for Rising Tiger Magazine and part of Top 50 Leaders in Asia Pacific

Denice Sy-Munez of Ever Bilena for Rising Tiger Magazine and part of Top 50 Leaders in Asia Pacific

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Another empowered woman, joining the honor roster of the Top 50 Rising Tigers in the Asia Pacific to be featured during the launch of the new business magazine, Rising Tigers: Nation Builders, is Ms. Denise Sy Munez.

Ms. Denise Sy Munez is the Chief Sales and Marketing Officer for Ever Bilena Cosmetics, Inc. (EBCI), the leading local cosmetics company in the Philippines.

She graduated from University of California Berkeley in 2014 where she obtained a simultaneous degree in B.S. Business Administration at the Haas School of Business and B.A. South & Southeast Asian Studies with honours.

She was also a recipient of the prestigious Fashion Scholarship Fund in New York, and is currently a regular columnist at Manila Bulletin.

Thrived and Adapted

Prior to joining EBCI, she was a Blogger, Photographer, Correspondent, Editorial Assistant, Distribution Analyst, Innovation Consultant, and CSR consultant for various companies, local and abroad.

She chose to experience all these despite being the privileged daughter of a business magnate, Dioceldo Sy, Founder and CEO of EBCI, also known to be “the Father of Filipino Cosmetics”

Denice eventually joined his father’s company in 2014 starting as Key Accounts Supervisor working her way up to her current position, CSMO.

Her management and marketing style was put to test for EBCI was not spared from the economic distraught caused by COVID-19. But Ms. Sy-Munez and her team were quick to adapt.

They successfully launched four new brands amidst the pandemic in order to augment declining sales from the company’s core mass color cosmetics business. The brands they launched, namely Hello Glow, Ever Organics, Spotlight Cosmetics, and Hyaloo helped EBCI sustain their operations.

Chief Marketer with a Heart

During the hard lockdown on the early part of the pandemic, EBCI was one of the few companies who continuously gave full salaries to their employees despite the halt in their business operations. Such a selfless act of sacrifice for the business owners. But they did it.

“It’s the heart to give back to the people who helped bring the company where it is now. That’s one of the reasons why I stayed on board.” Ms. Sy-Munez said.

A wife, mother, and daughter, but also the chief marketer of EBCI, Denice effectively manages her time to put balance in between.

Unprecedented Growth Despite the Odds

EBCI has also continuously expanded its reach by opening over 1,000 new doors with key trade partners for all of its brands.

To date, EBCI is the most widely distributed line cosmetics products in the country, with placements in leading stores such as Watsons, Mercury Drug, SM Group, Alfamart, Robinsons Group, Puregold, among others.

Ever Bilena remains to be the #1 local Cosmetics Company in the Philippines with over 5,000 retail outlets nationwide, and an active dealership base of 250,000 resellers to date.

Learn more about Ever Bilena at

Recognizing the Leaders of Tomorrow

Asia Leaders Awards take the opportunity to recognize this Marketing Expert with a Heart, Miss Denice Sy-Munez, among the Top 50 Rising Tigers in the Asia Pacific through the launching of the Rising Tigers: Nation Builders Magazine.

This latest publication will feature the best and the brightest in the Philippines and Southeast Asia who never fail to balance commitment to growth with corporate social responsibility, even during the most trying times.

Continuing the Asia Leaders Awards Legacy

“Asia Leaders Awards Presents the Top 50 Rising Tigers in the Asia Pacific to motivate us all that, despite the challenges, we will emerge triumphant. These are the top leaders with the very new vision of the world now,”

shared billionaire ALA Board member Robert Laurel Yupangco, grandchild of former President Jose P Laurel and owner of 36 businesses worldwide.

This milestone, another brainchild of the Asia Leaders Awards (ALA) Committee, will be held on March 22, 2022, at the Grand Hyatt Manila at the Bonifacio Global City in Taguig.

For more information about Asia Leaders Awards, visit