Wednesday, June 19, 2024

Gen X driving GCC outbound travel according to research, says ATM

Gen X driving GCC outbound travel according to research, says ATM

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UAE and Saudi Arabia top outbound GCC markets with a value of $30.5 billion and $27 billion, respectively by 2028

ATM 2024 allocates additional exhibition space to accommodate the growth in national pavilions
Dubai, United Arab Emirates, 06 February 2024:

The GCC outbound market is forecast to grow exponentially over the next five years, driven by Gen X travellers, according to recent research, says Arabian Travel Market (ATM) which takes place from 6-9 May at the Dubai World Trade Centre.

Generation X, those people born between 1965 and 1980 – are leading the significant growth in outbound travel from the GCC countries, according to findings by New York headquartered Research Nester. The report highlights numerous reasons why this generation has a dominant share of the GCC’s outbound market, particularly in the UAE and Saudi Arabian markets.

Commenting on the report, Danielle Curtis, Exhibition Director, Arabian Travel Market said, “Within an age range of approximately 43 years to 58 years, many Gen Xers hold senior positions within companies and as such tend to travel overseas regularly on business trips.

“In addition, with responsibility comes reward and therefore many have high earning potential and disposable income. Many successful entrepreneurs at this stage in their careers also have built significant wealth and can afford to travel frequently.

“Many industry commentators are focused on Millennial and Gen Z travelers, but it is perfectly logical that Gen X would dominate the GCC outbound market value given the region’s demographics, particularly expatriate senior management.”

Members of Gen X are also changing their lifestyles, with considerable numbers now looking for a more sustainable work life balance. This often means spending more leisure time with their families, including holidays and combining business with leisure, which is significantly growing the bleisure segment of travel.

To illustrate these points, Gen X will be responsible for $11.1 billion, 41% of Saudi Arabia’s total outbound market value of $27 billion by 2028 according to the report. It is a similar picture in the UAE. Gen X will spend $18.2 billion, 60% of the total market value of $30.5 billion by 2028.

“It is also worth considering that as this generation begins to age and subsequently retire, naturally it will be Millennials who will begin to dominate outbound market share in the decade ahead,” added Curtis.

Overall, Saudi tourists favour Europe as a destination, accounting for $13.2 billion in market value by 2028, compared with just $7.4 billion in 2019. Other top destinations for GCC travellers include UK, Germany, Italy, Switzerland, US, India, Australia, Malaysia, Singapore and South Africa.

The trend of increasing outbound GCC business has certainly not gone unnoticed by many international destinations.

“In 2023 we welcomed 76 national pavilions covering approximately 55% of the total show floor space, with 1,350 participating companies.

“This year with the return of national pavilions from Spain and China, as well as a number of African destinations, we have allocated additional floor space to accommodate this growth,” added Curtis.

To support the outbound sector still further, ATM is also organising a market insights summit, covering India, China and Latin America, as well as the latest generational travel trends.

In line with its theme, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, the 31st edition of ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond, encouraging them to forge new

relationships, exchange knowledge and identify innovations that can reshape the future of global travel and tourism. From startups to established brands, the upcoming show will highlight how innovators enhance customer experiences, drive efficiencies, and accelerate progress towards a net-zero future for the industry.

More than 40,000 travel trade professionals, including 30,000 visitors, attended the 30th edition of ATM in May 2023, setting a new show record. The exhibition attracted more than 2,100 exhibitors and representatives from over 155 countries, providing a global platform for unveiling ATM’s net-zero pledge.

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; Al Rais Travel, Official DMC Partner and Rotana Hotels & Resorts, Registration Sponsor.

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

To register your interest in attending ATM 2024 or to submit a stand enquiry, visit https://www.wtm.com/atm/en-gb/enquire.html.
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For more information, log on to wtm.com/atm/en-gb.html.

Arabian Travel Market (ATM), now in its 31st year, is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals.

ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: 6 to 9 May 2024, Dubai World Trade Centre, Dubai.
https://www.wtm.com/atm/en-gb.html

Arabian Travel Week is a festival of events taking place from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html

About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors.

RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people,

over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at http://www.relx.com/investors

About ICCA
The International Congress and Convention Association (ICCA) is a global community and knowledge hub for the international association meetings industry. Founded in 1963, ICCA specialises in the international association meetings sector, offering unrivalled data, education, communication channels, as well as business development and networking opportunities.

Today, ICCA is one of the most prominent organisations in – and advocates for – the world of international meetings. Initiatives such as the ICCA Association Community offers associations across the world education, connections, tools, and resources to help them organise more effective and successful meetings with the global network of ICCA member suppliers.

About the Global Business Travel Association
The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents.

GBTA’s members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. Visit  www.gbta.org for more information.

World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it.

WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next live event: 6 to 8 November 2023 at ExCel London. http://london.wtm.com/

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities.

In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: 15 to 17 April 2024 – Expo Center Norte, SP, Brazil.
http://latinamerica.wtm.com/

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: 10 to 12 April 2024 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series.

All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology. https://atwconnect.com/

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and

knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/